Is Hyperguard cheaper than Lunio?

Hyperguard publishes flat-rate tiers (Starter $29 to $99/mo, Growth $249/mo, Business $499/mo, Enterprise custom). Lunio's pricing is quote-only and described as a percentage of ad spend, so a direct comparison requires a Lunio quote. For self-serve buyers under enterprise volume, Hyperguard's published Starter or Growth tier is typically the simpler procurement path.

Does Hyperguard cover the same channels as Lunio?

Hyperguard covers the major paid-ads channels (Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, X Ads) from one tracking script. Lunio's integration catalog is wider and includes connectors such as Bing, Reddit, Yandex, and Naver that Hyperguard does not currently list.

Will I lose Lunio's auto-exclusion if I switch?

No. Hyperguard manages Google Ads IP and audience exclusion lists natively, so the platform-layer exclusion behavior is preserved. The dataLayer verdict adds a second enforcement surface for any tag management system on top of the platform-level exclusions, so the IP exclusion behavior is retained and tag-manager-level control is added on the same detection signal.

Can Hyperguard feed corrected signals into Smart Bidding?

Yes. The verdict can mark non-human conversions in your GA4 and Google Ads streams, so PMax and Smart Bidding stop optimizing toward bot conversions that never produced real revenue.

Hyperguard: a Lunio alternative with published pricing and tag-manager control

Side-by-side comparison of Lunio and Hyperguard covering pricing model, channel coverage, detection method, and tag-manager integration. Both protect paid-ads spend; the architectures and procurement paths differ.

Hyperguard protects advertising budgets from bot traffic and ad fraud, so paid-media teams stop paying for clicks that never convert.

Choose Hyperguard if

You want public pricing instead of a quote tied to your ad spend
Hyperguard publishes flat-rate tiers up front. Starter runs $29 to $99 per month for 100K to 1M pageviews, Growth is $249/mo for 3M, Business is $499/mo for 10M, and Enterprise is custom. Lunio's public pricing page lists no tiers and describes cost as 'a small fraction of your ad spend,' so even a rough budget conversation begins with a sales engagement.
You want detection that emits a verdict your tag manager reads
Hyperguard scores every pageview server-side and writes a verdict to your dataLayer. Any tag management system that reads dataLayer (GTM, server-side GTM, Tealium, Adobe Launch, or others) consumes that verdict to gate pixels, conversion tags, and audience triggers. Lunio also integrates with GTM, but as a JavaScript tag deployed via custom HTML container; there is no documented dataLayer verdict surface for downstream rules to consume.
You need conversion-quality signals fed back into Smart Bidding
Bot conversions corrupt the learning signal that PMax and Smart Bidding rely on. Hyperguard's verdict can mark non-human conversions in your GA4 and Google Ads streams, so the bidding model stops over-investing in cohorts that never bought. Both products push exclusion lists that stop upcoming bot clicks, but the conversion record already in the model still teaches it the wrong lesson without a verdict-driven correction.
You prefer a smaller, faster-iterating product over an enterprise platform
Lunio is a Series-A platform (£14M led by Smedvig Capital, 2022) with a wider integration catalog and a managed-platform motion. Hyperguard is a smaller surface focused on the verdict-and-tag-manager loop, which means a faster iteration cycle and a self-serve install path. If platform breadth and a managed onboarding motion are the priority, Lunio's posture fits; if product velocity and DIY control are the priority, Hyperguard's does.

Choose Lunio if

You're an enterprise team comfortable with quote-driven contracts
Lunio's quote-only pricing and wider integration catalog (16+ networks) fit enterprise procurement teams that already work in RFP cycles and want a single managed surface across paid search, paid social, display, and Performance Max. The percentage-of-ad-spend model also gives a unit-economics anchor that some enterprise teams prefer to fixed price tiers.
You're already on Lunio and your existing exclusion workflows cover your stack
Switching costs are real. If your current Lunio implementation already exports IP and audience exclusion lists to your ad networks and your reporting cadence is set, the operational overhead of moving may outweigh the pricing or architectural gains. Stay where the workflow lives.

	Hyperguard	Lunio
Pricing model	Public flat-rate by pageviews. Starter $29 to $99/mo (100K to 1M pv), Growth $249/mo (3M), Business $499/mo (10M), Enterprise custom.	Quote-only. Public pricing page lists no tiers; cost is described as 'a small fraction of your ad spend.' Enterprise contract route with sales-led scoping.
Channels	Major paid-ads channels: Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, X Ads.	Paid search, paid social, display, Performance Max across a wider integration catalog (Google, Bing, LinkedIn, Meta, Reddit, TikTok, Yandex, Naver, and others).
Detection method	Score every pageview server-side. Emit verdict to dataLayer for tag-manager rules. Push IP and audience exclusion lists to Google Ads. Behavioral, network, device, and consent signal fusion.	Multi-signal invalid-traffic scoring with a WebAssembly client-side runtime. Auto-applies IP and audience exclusion lists to Google Ads and other channels via platform APIs.
Integration	Tracking script with any tag manager reading dataLayer (GTM, server-side GTM, Tealium, Adobe Launch). Verdict-driven pixel and tag gating. Native Google Ads IP/audience exclusion list export.	JavaScript tag deployable via GTM as custom HTML. Direct channel-API connections (Google Ads, Meta, etc.) for auto-exclusion. No documented dataLayer verdict surface.
Reporting	Campaign-level human-vs-bot conversion breakdown, source attribution, GA4 wasted-spend estimator, and custom fraud alerts.	Multi-channel dashboard with savings reporting, exclusion management, and 2-year clickstream data storage.
Onboarding	Install tracking script, configure tag-manager rules to read the verdict, validate against sample traffic. Self-serve.	14-day complimentary traffic audit before contract. Full implementation requires sales engagement to scope channels and pricing.

Last verified: May 4, 2026

Hyperguard

Public flat-rate pricing visible at every tier without a sales call.
Operator keeps full control over which pixels fire on bot traffic, instead of accepting an auto-deployed vendor tag's decisions.
Verdict can mark non-human conversions in GA4 and Google Ads streams so Smart Bidding stops learning from bot conversions.
Smaller surface and faster product iteration cycle for teams that want product velocity over platform breadth.

Newer than Lunio with a smaller customer base in the multi-channel paid-ads space.
Capitalizing on the verdict requires tag-manager rule setup; there is no auto-block fallback if no TMS is in place.

Lunio

Established multi-channel platform with Series A funding (£14M, 2022) and a wider integration catalog (Google, Bing, LinkedIn, Meta, Reddit, TikTok, Yandex, Naver, and others).
Auto IP and audience exclusion list management across Google Ads, Meta, Microsoft, and other supported channels.
WebAssembly client-side runtime for low-overhead detection.
14-day complimentary traffic audit before contract.

No public pricing; every quote requires a sales conversation, which slows procurement for self-serve buyers.
GTM integration deploys Lunio's tag through a custom HTML container, which gives the operator less granular control over pixel firing than a tag-manager-readable verdict surface offers.
Auto-block model gives the operator less granular control over which paid-ads pixels fire on borderline traffic.

You want pricing visible before procurement starts

Lunio's public pricing page lists no tiers and describes cost as a fraction of ad spend, so even a rough budget needs a sales call. Hyperguard publishes the full ladder up front: Starter from $29/mo at 100K pageviews to $99/mo at 1M, Growth at $249/mo for 3M, Business at $499/mo for 10M, and Enterprise on quote. A marketing operator can pick a tier the same afternoon and start an account, then escalate later if volume warrants.

You want a verdict your tag manager reads, not a script it deploys

Lunio's GTM integration is a JavaScript tag dropped through GTM as a custom HTML container element. Hyperguard's tracking script writes a verdict into your dataLayer, where any tag management system that reads dataLayer (GTM, server-side GTM, Tealium, Adobe Launch, or others) picks it up. The operator decides which pixels gate on which verdict and how tightly the rule fires. Custom event flows, conditional firing, and chained server-side TMS rules become operator decisions instead of vendor configuration.

You want corrected bidding signals, not just exclusion lists

Both products push IP and audience exclusion lists to Google Ads, so the platform-layer enforcement is at parity. The remaining problem is the conversion data already in the bidding model. Bots fill forms, complete signups, trigger cart-add events, and inflate page-view counts that look like wins to PMax and Smart Bidding. Hyperguard's verdict can mark those non-human conversions in the GA4 and Google Ads streams the bidding model consumes, so the model stops over-rewarding cohorts that never bought.

Why teams compare Lunio and Hyperguard

Lunio (rebranded from PPC Protect in July 2022, with a Series A round of £14M from Smedvig Capital that September) sits in the same broad category as Hyperguard: multi-channel ad-fraud detection for paid-media buyers. Both products score traffic, both surface bot activity per campaign, both push exclusion lists to Google Ads. The comparison is not about whether either tool detects bots, because both do. The comparison is about two narrower questions. The first is procurement transparency. Lunio's public pricing page lists no tiers and describes cost as a fraction of ad spend, so any meaningful budget conversation begins with a sales engagement. Hyperguard publishes the whole ladder. The second is integration architecture. Lunio's tag is deployed via GTM as a custom HTML payload that runs client-side. Hyperguard's tracking script writes a verdict into dataLayer that any tag management system can read. Different operators care about each axis to different degrees, and the goal of this page is to make the trade-offs concrete rather than to claim one product is better.

How Hyperguard's approach differs

The pricing model is the most visible difference because it changes who can buy without a sales call. Hyperguard's Starter slider runs $29 to $99 per month for 100K to 1M pageviews, Growth is $249/mo for 3M, Business is $499/mo for 10M, and Enterprise is custom. A marketing operator can map their pageview volume to a tier in five minutes and start an account. Lunio's percentage-of-ad-spend model is a different shape: it scales smoothly with the buyer's spend rather than capping at fixed price points, which can be the right fit for high-spend enterprise teams that want a unit-economics anchor. It is the wrong fit for self-serve mid-market buyers who want to budget without a procurement cycle.

The architectural difference is upstream of enforcement. Hyperguard never blocks anything itself. It scores every pageview server-side and routes the verdict to whichever enforcement layer the operator already runs. The primary surface is your dataLayer. Any tag management system that reads dataLayer consumes the verdict to gate pixels, conversion tags, and audience triggers. For Google Ads specifically, Hyperguard also pushes IP and audience exclusion lists into the platform, so the same detection feeds two enforcement layers without the operator having to wire either one manually. The operator decides which pixels gate on the verdict, which conversions get marked invalid, and how tight the platform-level exclusions run. Lunio integrates with GTM as a script-deployment path: the GTM container deploys Lunio's JavaScript tag, which then operates client-side via a WebAssembly runtime. The exclusion-list export to Google Ads is at parity. What is different is whether the detection signal also surfaces inside the operator's tag manager as a queryable verdict, or whether it operates as an opaque tag that runs on every pageview. Both are valid postures and they suit different operators.

The reporting model follows from the architecture. Because Hyperguard's verdict is per-pageview rather than per-blocked-IP, the dashboard shows campaign-level breakdowns of human-versus-bot conversions, source attribution by traffic origin, and a GA4 estimator that translates raw bot percentages into wasted-spend dollars per channel. Lunio's reporting centers on multi-channel dashboards, savings reporting, and 2-year clickstream data storage, which fits the platform-broker model.

What stays the same, what changes operationally

The underlying bot problem does not change between the two products. Bots still target campaigns, click farms still chase cheap CPAs, and ad networks still optimize toward whatever conversions are fed to them. What changes is procurement and integration. Procurement moves from a sales-led quote tied to ad spend to a published tier picked from a slider. Integration moves from "deploy Lunio's tag through GTM and accept its verdict implicitly" to "install Hyperguard's tracking script, surface the verdict in your tag manager, write tag-manager rules that gate the pixels you care about." For teams already running a server-side tag manager, the lift is small. For teams without a tag manager in place, the verdict is still useful for reporting and conversion correction, and the gating just depends on whatever pixel surface the team controls. Reporting moves from savings dashboards toward conversion-quality reporting and bidding-signal feedback. The trade-off Lunio offers is the wider integration catalog (Google, Bing, LinkedIn, Meta, Reddit, TikTok, Yandex, Naver, and others) and the managed-platform motion that comes with it, which fits enterprise teams. The trade-off Hyperguard offers is the dataLayer-verdict architecture and the published pricing, which fits operators who want product velocity, self-serve onboarding, and granular tag-manager control on the detection signal itself.

Frequently asked questions

Is Hyperguard cheaper than Lunio?: Hyperguard publishes flat-rate tiers (Starter $29 to $99/mo, Growth $249/mo, Business $499/mo, Enterprise custom). Lunio's pricing is quote-only and described as a percentage of ad spend, so a direct comparison requires a Lunio quote. For self-serve buyers under enterprise volume, Hyperguard's published Starter or Growth tier is typically the simpler procurement path.
Does Hyperguard cover the same channels as Lunio?: Hyperguard covers the major paid-ads channels (Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, X Ads) from one tracking script. Lunio's integration catalog is wider and includes connectors such as Bing, Reddit, Yandex, and Naver that Hyperguard does not currently list.
Does Hyperguard have a GTM integration like Lunio?: Yes, but the architectures differ. Hyperguard writes a verdict to dataLayer that any tag management system reading dataLayer (GTM, server-side GTM, Tealium, Adobe Launch, or others) consumes to gate pixels and tags. Lunio's GTM path deploys the Lunio JavaScript tag as a custom HTML container element.
Will I lose Lunio's auto-exclusion if I switch?: No. Hyperguard manages Google Ads IP and audience exclusion lists natively, so the platform-layer exclusion behavior is preserved. The dataLayer verdict adds a second enforcement surface for any tag management system on top of the platform-level exclusions, so the IP exclusion behavior is retained and tag-manager-level control is added on the same detection signal.
Can Hyperguard feed corrected signals into Smart Bidding?: Yes. The verdict can mark non-human conversions in your GA4 and Google Ads streams, so PMax and Smart Bidding stop optimizing toward bot conversions that never produced real revenue.

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