Adspend Waste Calculator
See how much of your ad budget is going to bots. Enter your monthly spend and platform to get an instant estimate.
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Based on industry fraud rate reports (Imperva, Juniper Research, 2024)
Where Do These Numbers Come From?
Industry reports from Imperva, Juniper Research, and Lunio consistently show that 15-40% of digital ad traffic is invalid. The fraud rates used in this calculator are based on platform-specific averages from published 2024 research. Your actual rate may vary depending on your industry, targeting, and current protections.
Want a more accurate picture based on your real traffic data? Try our free GA4 Traffic Analyzer for a personalized analysis.